We Produce Successful Radio Advertising Campaigns
Are you interested in working with a radio advertising agency in New York City but aren’t sure it’s the right move for your business? At 43 Oake, we specialize in producing impactful radio ads that help achieve your business goals at a reasonable price.
Is Radio Advertising Effective?
Despite misconceptions, radio advertising is highly effective even in our modern digital age. Local businesses can benefit greatly from this marketing channel, as it is incredibly cost-effective and can successfully reach a target audience. Let’s take a look at a few stats about radio advertising in Buffalo, NY and across the state to learn more:
In a 2023 study by Edison Research, it was found that AM/FM radio accounts for 37% of all listening time by individuals over 13 years of age. That’s over one-third of the total listening population.
Amazingly, AM/FM radio listening accounts for the largest amount of daily audio time for advertisements. In the same study, it was found that it accounts for 76% of all advertisement engagement for listeners.
Did you know that the audience share on AM/FM radio is 19 times larger than Spotify and 13 times larger than Pandora? This illustrates the importance of spending time and money on your radio advertising in New York!
By advertising on NYC radio, your message will reach a sizable audience, making it a worthwhile investment!
Types of Radio Advertising Formats
When choosing a New York radio advertising agency, it’s important to explore the options and formats they have available. You want to advertise your firm in NYC with ads that reach your ideal local listener. Furthermore, you want costs and rates that meet the budgetary needs of your company. Thankfully, there are many options, such as:
By diversifying your advertising portfolio, you can effectively engage with your target audience in New York City via radio, drive engagement, and increase conversions.
Costs of Radio Advertising
When buying radio advertising services from a top New York agency, it’s important to know what your advertisement money will get you. Similar to TV commercial production in NYC, factors that impact the cost of a radio ad include:
Larger markets with high populations, like New York City, tend to have higher advertising rates due to the larger audience reach.
The time of day and year that your advertisement runs can impact its cost.
Longer and more frequent advertisements tend to cost more.
Different radio formats attract different listeners and may have varying rates.
Scripting, voiceover, production services, other contract terms can influence the cost of your radio advertisement.
Partner With 43 Oak
Will partnering with a radio advertising agency in New York benefit you? Do you want an advertisement strategy in New York City that can advertise to the largest possible audience? Contact 43 Oak for details! As the best local advertising company, we focus heavily on New York businesses like yours and will work hard to ensure that you’re satisfied. Our goal is to help all of our customers thrive, so call us at (212) 457-6216 to learn more about our comprehensive services!